PT Aneka IndoMakmur, Company

Founded in 1995 and started producing its first biscuits in 1996. Initially PT. Aneka IndoMakmur has only one brand, called Kangguru, which is segmented as lower-middle class biscuits. Later, the brand AIM Biscuits a middle-upper class was produced

This national scale company concentrate mainly in local market, around 95% of its biscuits are distributed throughout Indonesia, the rest are exported to Asia and Africa. The task of distribution is handled by 20 ditributors throughout Indonesia. We pride oursleves as an innovative and creative company. This can be seen as we are the pioneer in creating new variety of biscuits. Roasted Corn for example, is a never before seen in biscuits market in Indonesia. Roasted Corn clearly is our star product, other great performing biscuits from AIM are : Toasty Cheese, Square Puff, Cream Crackers, Crispy Crackers, and Kelapa Muda Biscuit. "It's in taste, competitive prices, and periodical innovation based on research and market survey" that brings us amongst the top!

We also have a special team that handles the A-Z of promotion of our new innovative product without leaving other established ones. Marketing strategy that we use is mostly direct promotion to end user by joining events, giving product sample, and even some direct selling to traditional market.

In order to maintain quality, AIM produce its biscuits under strict supervision. In addition to that, we also use only quality materials for example imported flours from Belgium, etc. Although every-thing done in AIM sounds the same as everyone else, we believe we are doing it differently. We're Different!!!